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Case study · Pink Squid

A culture and capability framework built for a creative agency’s growth.

Pink Squid grew from a team of 10 to 65 employees across the UK and US. The founders needed support to build management structure without losing the creative culture.

Why they came to us

As the agency grew, it needed a consistent approach to performance, career development and people management that still felt like Pink Squid.

How we worked together

We helped introduce a competency framework, succession planning tool, training framework and HR policies aligned with the agency’s culture.

The result

Pink Squid now has fit-for-purpose policies, clear competency frameworks, established performance and development processes and a resilient management team.

“Their knowledge and expertise allowed us to evolve some best practices and form disciplines that fit with our agency culture.”

Tsz Wu, Founder and Technical Director